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Monify
Improving Customer-Centric Banking Experience with the App that Pays You Early
✺ Overview
Cutting-edge mobile banking app tailored for one of Singapore's leading commercial banks. With intuitive features and robust encryption to management accounts, transfer funds, and personalized financial insights.
Monify was successfully launched in January 2023 and garnered a substantial $7 million seed investment round from Asian venture capital firms. Since its launch, Monify has experienced exponential user adoption, boasting an impressive user base of over 100,000 users within the first six months alone.
Client
Bank of Singapore
Services
UX Design, UI Design, Brand Strategy
✺ Challenge
Our team meet the challenge to incorporate complex banking features and functionality into the app's design with delicate balance between modern aesthetics and cultural sensitivity.
Singapore is a melting pot of diverse cultures and traditions, each with its own unique design preferences and sensibilities. Our team needed to make sure the app resonated to everyone while keeping it simple. We wanted it to be easy to use for things like managing accounts, paying bills, and checking the budget without being too crowded.
✺ Features
Offering a comprehensive suite of features tailored to meet banking needs
- Instant payments Whether sending money to friends or family, paying bills, or making purchases, transactions are processed in real-time, ensuring that funds are available when they're needed most
- Personalized Financial Insights Monify analyzes spending patterns, identifies opportunities for savings, and offers tailored advice to help users achieve their financial goals
- Withdraw from a cash machine Users can seamlessly locate nearby ATMs, initiate cash withdrawals, and securely complete transactions – all from the palm of their hand
- Voice Control Users can navigate the app, perform transactions, and access account information using simple voice commands, making banking easier and more intuitive than ever before
✺ Solution
Cutting-edge technology with user-centric design to provide an intuitive mobile banking experience
- $2M in revenue through transaction fees and premium features
- 80% monthly retention rate, indicating user loyalty
- 100K registered users within the first six months
- 95% of attempted fraudulent transactions successfully prevented
